TOMS shoes

This is not an advertisement. You haven't checked up on spam. I heard about TOMS shoes this summer, and I signed up for their e-newsletter. Today, the company sent a link to the video clip below, as well as the latest blog entry: 4th Grade. Before you get any further, you might be wondering what this is all about. TOMS is a small shoemaking company with an international development idea at heart. They make incredibly basic canvas shoes based on a traditional Argentine shoe, which they sell at quite high prices...but the special part is that they donate a pair of shoes to a child in need for every pair sold. The video clip is from their 2006 shoe drop, and it's very moving. Of course, the big downside to giving shoes is that the children in need will outgrow the shoes and want/need more. On the other hand, it's a beautiful, simple idea, and couldn't we all use more of those? I just wanted to share.